AT&T
Share On
AT&T wanted to position its "Connecting Changes Everything" brand platform for the newest generation.
Whether sending memes, curating playlists, or creating content,
digital sharing isn't just a habit; it's a modern love language.
digital sharing isn't just a habit; it's a modern love language.
Created for the 2025 National Student Advertising Competition with the team at Circle Advertising.
Best in Show - Audio/Radio Advertising: Single AAF OC's 2026 American Advertising Awards
Gold - Television Advertising: Campaign AAF OC's 2026 American Advertising Awards
Silver - Guerilla Marketing, Installations and Events AAF OC's 2026 American Advertising Awards
Best in Show - Audio/Radio Advertising: Single AAF OC's 2026 American Advertising Awards
Gold - Television Advertising: Campaign AAF OC's 2026 American Advertising Awards
Silver - Guerilla Marketing, Installations and Events AAF OC's 2026 American Advertising Awards
TV + Radio
"Quartet"
"Walkie Talkie"
"Boombox"
"Paperboy"
Interactive Pop-up
A postbox-style kiosk lets AT&T subscribers share digital snail mail with their friends and family.
Brand Partnership Case Study
AT&T and Game Pigeon introduce The Group Chat Gauntlet, a symphony of sharing.
Where to next?