STArface
Deface Your Face
Starface Pimple Patches are colorful stickers for your acne.

While traditional beauty brands blend in, Starface aims to rebel.

Turning these so-called "flaws" into a form of empowerment.
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Paid Social
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In-Store POS
Turning unflattering self-checkout cameras into a canvas for defiance.
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CTV Pause Ads
The call for rebellion, placed on select streaming platforms.
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Digital SEM
Hijacked Google search queries catch users in their most vulnerable moments.
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Original concept created with The Book Shop School for Ads. Redesigned by Kieran Hart for your viewing pleasure.
Copy:
Kieran Hart, Bradley Castillo
Bo Liebman, Ted Sperling
Art:
Spencer McCarty  AD
Kieran Hart  Design