In a day filled with 35,000 decisions, it's often the standard, ordinary habits that become overlooked. As society rapidly evolves, younger generations rely on these habits to streamline their busy lives. Juggling an overwhelming amount of responsibilities, mundane chores like laundry often take the backseat.
The Ask
Create an innovative refresh of Tide's "#TurntoCold" campaign, focused on increasing loads washed in cold by laundry doers ages 18 to 35 while strengthening brand sentiment.
The Answer
We all have to do laundry, and to most people, that's all it is: laundry. A mindless task that most could care less about. By highlighting the big impact a small switch can have, Tide can give the laundry routine some much-needed purpose without disrupting the routine of its consumers.
The Habits: "You Too" (:15)
The Habits: "Sipper" (:15)
The Habits: "Gym Bro" (:15)
"The Simple Switch" (:30)
Accolades
10th Place - Semifinals 2024 National Student Advertising Competition
10th Place - Semifinals 2024 National Student Advertising Competition
1st Place - Southern California 2024 National Student Advertising Competition